50+ real estate WhatsApp message templates for builders and brokers

50+ real estate WhatsApp message templates for Indian builders (2026)

Your buyers read WhatsApp within minutes. Your emails, maybe never. This page gives you 61 WhatsApp message templates written for Indian builders, developers and brokers, covering every stage from the first enquiry to possession and referrals.

Every template is tagged with the Meta category it's likely to be approved under, so you know what it costs and when you can send it. Business-initiated templates use Meta's {{1}} variable format with sample values, so you can submit them for approval as they are. For RERA details, use your own state authority's registration number and website. Replies you send inside an open chat use [square brackets], because those don't need approval at all.

  • Service message Reply inside 24 hours, no approval
  • Utility ₹0.115 per message
  • Marketing ₹0.8631 per message, opt-in needed

How WhatsApp templates work for real estate

Before you copy anything, it helps to know the two kinds of message you can send on the WhatsApp Business API.

Service messages are replies inside a 24-hour window that opens when a buyer messages you. You can write them freely, with no approval needed, and send brochures, photos and videos. They're free until 30 September 2026. From 1 October 2026, Meta gives 1,000 free service messages per phone number each month and charges the rest at the utility rate.

Template messages are what you send when the buyer hasn't messaged you in the last 24 hours, for example a launch announcement or a payment reminder. Meta must approve each template before you can use it, and each one belongs to a category:

Category What it's for India rate before GST
Marketing Launches, offers, invitations, follow-ups, festival greetings, referral requests ₹0.8631 per message
Utility Updates about something the buyer already did: a booked site visit, a booking, a payment, their unit's construction ₹0.115 per message
Authentication One-time passwords ₹0.115 per message

Meta reviews the category you choose and can change it. A utility template that includes an offer or a sales push will usually be treated as marketing. Marketing messages also need opt-in: only send them to people who agreed to hear from you on WhatsApp.

How to use variables. {{1}}, {{2}} and so on are placeholders filled in when the message is sent, such as the buyer's name or the project. Meta asks for a sample value for each one when you submit.

Property enquiry reply messages

1Thank you for your property enquiry

Service message (reply inside 24 hours)
Use when
a buyer messages you about a project
Hi [Name], thank you for your interest in [Project name]! 🏡

I can share the brochure, floor plans and current prices right here on WhatsApp. Which home are you looking for?
2 BHK3 BHK4 BHK

2After-hours enquiry reply

Service message
Use when
an enquiry arrives after office hours
Hi [Name], thanks for reaching out to [Builder name]. Our sales team is back at 10 am, but I can help you right now.

Would you like the brochure, today's price sheet, or to book a site visit?
Get brochurePrice sheetBook site visit

3First message to a lead from a form or portal

Marketing
Template name
lead_form_first_message
Use when
a buyer filled in a lead form that mentioned WhatsApp, but hasn't messaged you yet
Sample values
{{1}} Priya, {{2}} Aarohi Heights
Hi {{1}}, thank you for enquiring about {{2}}. I'm your property advisor and I can send you the brochure, floor plans and prices here on WhatsApp.

Tap a button below to get started.
Send brochureCall me back

Welcome and lead qualification messages

4Welcome with project menu

Service message
Use when
a buyer messages your main number and you sell more than one project
Welcome to [Builder name]! 👋 We're building homes across [City].

Which project would you like to know about?
[Project A][Project B][Project C]

5Ask budget and BHK

Service message
Use when
qualifying a new lead in the chat
Great choice, [Name]. To show you the right options, could you tell me your budget?

Tap one below, or type your own range.
Up to ₹1 crore₹1 to 3 croreAbove ₹3 crore

6Ask purchase timeline

Service message
Use when
after budget and configuration
Thanks, [Name]. When are you planning to buy?

This helps us share offers and inventory that match your timing.
ImmediatelyIn 3 to 6 monthsWithin a year

7Introduce the assigned sales advisor

Service message
Use when
handing a qualified lead to a salesperson
Thanks for sharing your requirements, [Name]. Your advisor for [Project name] is [Advisor name], who knows every tower and floor plan.

[Advisor name] will message you shortly from this number. You can also reply here anytime.

Brochure and floor plan messages

8Send the brochure on request

Service message, with the PDF attached
Use when
a buyer asks for the brochure in the chat
Here's the [Project name] brochure, [Name] 📄

It covers amenities, specifications, location and the payment plan. Shall I also send floor plans for the configuration you're interested in?
Yes, send floor plansBook site visit

9Floor plan for the chosen configuration

Service message, with the floor plan attached
Use when
after the buyer picks a BHK
Here's the [3 BHK] floor plan at [Project name], with a carpet area of [1,250] sq ft.

Would you like to see it in person? Our sample flat is open every day from 10 am to 7 pm.
Book site visitTalk to advisor

10Brochure follow-up after the chat has closed

Marketing, with a document header
Template name
brochure_follow_up
Use when
a buyer asked for details more than 24 hours ago
Sample values
{{1}} Priya, {{2}} Aarohi Heights
Hi {{1}}, as promised, here's the latest brochure for {{2}} with updated prices and the payment plan.

Reply with any question and your advisor will get back to you today.
Book site visitCall me

Site visit invitation messages

11Invite a lead for a site visit

Marketing
Template name
site_visit_invite
Sample values
{{1}} Priya, {{2}} Aarohi Heights
Hi {{1}}, the best way to decide on a home is to see it. Visit {{2}} this week to walk through the sample flat, amenities and the view from your preferred floor.

Pick a day that suits you and we'll keep everything ready.
Book site visitNot right now

12Weekend site visit invitation

Marketing
Template name
weekend_site_visit_invite
Sample values
{{1}} Rahul, {{2}} Aarohi Heights, {{3}} Saturday and Sunday
Hi {{1}}, planning a family outing this weekend? The sample flat at {{2}} is open on {{3}} from 10 am to 7 pm, with refreshments for families.

Book a slot and we'll have your advisor waiting for you.
Book a slot

13Site visit with pick-up

Marketing
Template name
site_visit_pickup_offer
Sample values
{{1}} Rahul, {{2}} Aarohi Heights
Hi {{1}}, would a ride make it easier to visit {{2}}? We offer free pick-up and drop within the city for site visits.

Tell us a convenient day and time, and we'll arrange the rest.
Arrange pick-upCall me

Site visit confirmation and reminder messages

14Site visit confirmation

Utility
Template name
site_visit_confirmation
Sample values
{{1}} Priya, {{2}} Aarohi Heights, {{3}} Saturday, 14 November at 11:00 am, {{4}} Rohan
Hi {{1}}, your site visit to {{2}} is confirmed for {{3}}. {{4}} from our team will meet you at the sales office.

Tap below for directions to the site.
Get directionsReschedule

15Site visit reminder, one day before

Utility
Template name
site_visit_reminder_day_before
Sample values
{{1}} Priya, {{2}} Aarohi Heights, {{3}} 11:00 am
Hi {{1}}, a reminder that your visit to {{2}} is tomorrow at {{3}}.

Please confirm you're coming, or choose a new time if your plans have changed.
I'll be thereReschedule

16Site visit reminder, on the day

Utility
Template name
site_visit_reminder_same_day
Sample values
{{1}} Priya, {{2}} Aarohi Heights, {{3}} 11:00 am, {{4}} Rohan
Hi {{1}}, see you today at {{2}} at {{3}}. {{4}} will be waiting at the sales office.

Parking is available at the main gate.
Get directionsCall advisor

17Reschedule a missed site visit

Utility
Template name
site_visit_missed_reschedule
Sample values
{{1}} Priya, {{2}} Aarohi Heights
Hi {{1}}, we missed you at {{2}} today. No problem, plans change.

Would you like to pick another day for your visit?
Choose a new dateNot interested now

Follow-up messages after a site visit

18Thank you and feedback after a site visit

Marketing
Template name
post_visit_feedback
Sample values
{{1}} Priya, {{2}} Aarohi Heights
Hi {{1}}, thank you for visiting {{2}} today. We'd love to know what you thought.

How did the home feel for your family?
Loved itHave questionsStill deciding

19Next step after a positive visit

Marketing
Template name
post_visit_next_step
Sample values
{{1}} Priya, {{2}} 3 BHK, {{3}} Aarohi Heights
Hi {{1}}, glad you liked the {{2}} at {{3}}. Units on your preferred floors are moving quickly.

Would you like your advisor to share the cost sheet and block a unit for you?
Share cost sheetTalk to advisor

20Invite the family for a second visit

Marketing
Template name
family_revisit_invite
Sample values
{{1}} Rahul, {{2}} Aarohi Heights
Hi {{1}}, buying a home is a family decision. If your family would like to see {{2}} too, we'd be happy to host all of you this weekend.

Shall we book a time?
Book family visitMaybe later

Follow-up messages for leads who stopped responding

21Gentle follow-up

Marketing
Template name
cold_lead_gentle_follow_up
Sample values
{{1}} Amit, {{2}} Aarohi Heights
Hi {{1}}, it's been a while since you asked about {{2}}. Are you still looking for a new home?

Just tap below, and I'll share what's new.
Yes, still lookingBought elsewhereNot now

22New inventory that matches their budget

Marketing
Template name
cold_lead_new_inventory
Sample values
{{1}} Amit, {{2}} 2 BHK, {{3}} Aarohi Heights
Hi {{1}}, a few {{2}} homes have just opened up at {{3}}, in the size and budget you were looking for.

Would you like the details before they're released publicly?
Send detailsNot interested

23Last check before closing the enquiry

Marketing
Template name
cold_lead_last_check
Sample values
{{1}} Amit, {{2}} Aarohi Heights
Hi {{1}}, I don't want to keep messaging if the timing isn't right. Should I keep your {{2}} enquiry open?

Whatever you choose, thank you for considering us.
Keep it openClose my enquiry

New project launch messages

24Pre-launch expression of interest

Marketing
Template name
pre_launch_eoi
Sample values
{{1}} Neha, {{2}} Aarohi Heights Phase 2, {{3}} P52100012345, {{4}} maharera.maharashtra.gov.in
Hi {{1}}, we're opening pre-launch registrations for {{2}}. Register your interest now for first choice of units and pre-launch pricing.

RERA registration number {{3}}, available at {{4}} for verification.
Register interestGet details

25Launch day announcement

Marketing
Template name
project_launch_day
Sample values
{{1}} Neha, {{2}} Aarohi Heights Phase 2, {{3}} P52100012345, {{4}} maharera.maharashtra.gov.in
Hi {{1}}, {{2}} launches today! 🎉 2 and 3 BHK homes, with the sample flat open for visits from 10 am.

RERA registration number {{3}}, available at {{4}}. Book your site visit to see it first.
Book site visitDownload brochure

26Early-bird launch offer

Marketing
Template name
launch_early_bird_offer
Sample values
{{1}} Neha, {{2}} Aarohi Heights Phase 2, {{3}} a waiver on floor rise charges, {{4}} 30 November
Hi {{1}}, early-bird bookings at {{2}} come with {{3}}, valid until {{4}}.

Speak to your advisor to check which units qualify.
Talk to advisorSee units

Price and offer alert messages

27Limited-period offer

Marketing
Template name
limited_period_offer
Sample values
{{1}} Karan, {{2}} Aarohi Heights, {{3}} free modular kitchen, {{4}} 15 December
Hi {{1}}, book a home at {{2}} this month and get a {{3}}. The offer is valid on bookings until {{4}}.

Want your advisor to share the cost sheet?
Share cost sheetBook site visit

28Price revision alert

Marketing
Template name
price_revision_alert
Sample values
{{1}} Karan, {{2}} Aarohi Heights, {{3}} 1 January
Hi {{1}}, prices at {{2}} will be revised from {{3}}. Bookings made before then will be at current prices.

Reply here if you'd like to lock in today's price.
Talk to advisor

29Last few units

Marketing
Template name
last_few_units
Sample values
{{1}} Karan, {{2}} 3 BHK, {{3}} Aarohi Heights
Hi {{1}}, only a few {{2}} homes are left in Tower B at {{3}}.

If you're still considering one, your advisor can show you the remaining units this week.
See remaining unitsBook site visit

Booking and token amount messages

30Token amount received

Utility
Template name
token_amount_received
Sample values
{{1}} Priya, {{2}} ₹1,00,000, {{3}} B-1204, {{4}} Aarohi Heights
Hi {{1}}, we've received your token amount of {{2}} for unit {{3}} at {{4}}. Your receipt is attached.

Your advisor will share the next steps for booking within 2 working days.

31Booking confirmation

Utility
Template name
booking_confirmation
Sample values
{{1}} Priya, {{2}} B-1204, {{3}} Aarohi Heights
Congratulations {{1}}! 🎉 Your booking for unit {{2}} at {{3}} is confirmed, and your booking form is attached.

Welcome to the family. Save this number for all updates about your home.

32Documents checklist after booking

Utility
Template name
booking_documents_checklist
Sample values
{{1}} Priya, {{2}} B-1204, {{3}} 20 November
Hi {{1}}, to complete the agreement for unit {{2}}, please share PAN, Aadhaar and address proof for all applicants by {{3}}.

You can reply here with clear photos or bring the originals to the sales office.
Talk to CRM team

Payment and EMI reminder messages

33Demand letter raised

Utility
Template name
demand_letter_raised
Sample values
{{1}} Priya, {{2}} B-1204, {{3}} completion of the 10th floor slab, {{4}} ₹6,50,000
Hi {{1}}, a demand letter has been raised for unit {{2}} on {{3}}. The amount due is {{4}}, and the letter is attached.

Please reply here if you have any questions about the payment.

34Payment due reminder

Utility
Template name
payment_due_reminder
Sample values
{{1}} Priya, {{2}} ₹6,50,000, {{3}} B-1204, {{4}} 5 December
Hi {{1}}, a reminder that your instalment of {{2}} for unit {{3}} is due on {{4}}.

If you've already paid, please ignore this message or share the transaction reference here.
Share payment detailsTalk to CRM team

35Payment received

Utility
Template name
payment_received
Sample values
{{1}} Priya, {{2}} ₹6,50,000, {{3}} B-1204
Hi {{1}}, we've received your payment of {{2}} for unit {{3}}. Thank you!

Your receipt is attached for your records.

Construction update messages for buyers

36Monthly construction progress

Utility
Template name
construction_monthly_update
Use when
sending to buyers who have booked, about their project only, with no offers
Sample values
{{1}} Priya, {{2}} Aarohi Heights, {{3}} October
Hi {{1}}, here's the {{2}} construction update for {{3}}. Tower B has reached the 14th floor slab, and plumbing work has started on floors 1 to 6.

Photos from the site are attached.

37Construction milestone reached

Utility
Template name
construction_milestone
Sample values
{{1}} Priya, {{2}} Tower B, {{3}} Aarohi Heights
Hi {{1}}, a big milestone for your home: {{2}} at {{3}} has reached its top floor slab. 🏗️

Thank you for your trust as we move into the finishing stage.

38Timeline update

Utility
Template name
construction_timeline_update
Sample values
{{1}} Priya, {{2}} Aarohi Heights, {{3}} March 2028
Hi {{1}}, an update on {{2}}: the expected possession date is now {{3}}, in line with the date registered with RERA.

Your CRM manager can walk you through the revised schedule. Just reply here.

Possession and handover messages

39Possession letter issued

Utility
Template name
possession_letter_issued
Sample values
{{1}} Priya, {{2}} B-1204, {{3}} Aarohi Heights
Hi {{1}}, great news! The possession letter for unit {{2}} at {{3}} has been issued and is attached.

Our team will contact you to schedule your handover.

40Handover appointment invitation

Utility
Template name
handover_invitation
Sample values
{{1}} Priya, {{2}} B-1204, {{3}} 18 January
Hi {{1}}, your home is ready! 🔑 Handover appointments for unit {{2}} start on {{3}}.

Pick a slot that suits your family.
Choose handover slotCall CRM team

41Snag list after handover

Utility
Template name
handover_snag_list
Sample values
{{1}} Priya, {{2}} B-1204
Hi {{1}}, welcome home! If you notice anything in unit {{2}} that needs fixing, send us photos here within the next 30 days.

Our maintenance team will schedule a visit.
Report an issue

Referral request messages

42Ask a happy buyer for a referral

Marketing
Template name
referral_request
Sample values
{{1}} Priya, {{2}} Aarohi Heights
Hi {{1}}, we hope you're enjoying life at {{2}}. If friends or family are looking for a home, we'd be glad to help them too.

Share their name and number here, with their permission, and our team will take care of them.
Refer someone

43Referral reward confirmation

Utility
Template name
referral_reward_confirmed
Sample values
{{1}} Priya, {{2}} Anjali Mehta, {{3}} ₹25,000
Hi {{1}}, thank you for referring {{2}}, who has booked a home with us. Your referral reward of {{3}} will be processed within 15 working days.

We're grateful for your trust.

Messages for channel partners and brokers

44Inventory update for channel partners

Marketing
Template name
cp_inventory_update
Sample values
{{1}} Suresh, {{2}} Aarohi Heights, {{3}} 18 units
Hi {{1}}, fresh inventory at {{2}} this week: {{3}} released across 2 and 3 BHK, with the updated price list attached.

Reply here to block units for your clients.
Block a unitGet price list

45Brokerage structure update

Marketing
Template name
cp_brokerage_update
Sample values
{{1}} Suresh, {{2}} Aarohi Heights, {{3}} 31 December
Hi {{1}}, we've updated the channel partner payout for {{2}}, valid on bookings until {{3}}. The details are attached.

Talk to your relationship manager for your partner code.
Talk to RM

46Launch kit for channel partners

Marketing
Template name
cp_launch_kit
Sample values
{{1}} Suresh, {{2}} Aarohi Heights Phase 2
Hi {{1}}, the {{2}} launch kit is ready, with the brochure, creatives, price sheet and RERA details.

Tap below to download everything you need to start pitching today.
Download launch kit

Messages for NRI property buyers

47NRI enquiry reply with a video call

Service message
Use when
an NRI buyer messages you
Hi [Name], thank you for your interest in [Project name]. Many of our buyers live abroad, so we offer live video walkthroughs of the sample flat at a time that suits your time zone.

Would you like to book one?
Book video walkthroughSend brochure

48NRI buying guide

Marketing
Template name
nri_buying_guide
Sample values
{{1}} Vikram, {{2}} Aarohi Heights
Hi {{1}}, buying a home in India from abroad is simpler than it looks. Our NRI guide for {{2}} covers home loans for NRIs, power of attorney and paying from an NRE or NRO account.

Would you like a copy?
Send the guideTalk to NRI desk

Sample flat, RERA and home loan messages

49Sample flat ready

Marketing
Template name
sample_flat_ready
Sample values
{{1}} Neha, {{2}} 3 BHK, {{3}} Aarohi Heights
Hi {{1}}, the fully furnished {{2}} sample flat at {{3}} is now open. See the layout, finishes and views before you decide.

Book a visit this week.
Book sample flat visit

50RERA approved project

Marketing
Template name
rera_registered_project
Sample values
{{1}} Neha, {{2}} Aarohi Heights, {{3}} P52100012345, {{4}} maharera.maharashtra.gov.in
Hi {{1}}, {{2}} is registered under RERA with registration number {{3}}. You can verify the project details at {{4}} anytime.

Buy with confidence, and book your site visit today.
Book site visitGet brochure

51Home loan tie-up

Marketing
Template name
home_loan_tie_up
Sample values
{{1}} Amit, {{2}} Aarohi Heights
Hi {{1}}, {{2}} is approved by leading banks for home loans, which makes loan processing quicker for buyers.

Would you like our loan desk to check your eligibility?
Check eligibilityTalk to advisor

52Home loan camp at the site

Marketing
Template name
home_loan_camp
Sample values
{{1}} Amit, {{2}} Aarohi Heights, {{3}} this Saturday and Sunday
Hi {{1}}, bank representatives will be at {{2}} on {{3}} to answer home loan questions and check eligibility on the spot.

Book a slot so they're ready for you.
Book a slot

Festival real estate WhatsApp messages

Indian buyers often choose auspicious days to book a home. Send these to opted-in leads a week or two before each festival.

53Akshaya Tritiya property offer

Marketing
Template name
akshaya_tritiya_offer
Sample values
{{1}} Neha, {{2}} Aarohi Heights, {{3}} a gold coin on every booking
Hi {{1}}, Akshaya Tritiya is one of the most auspicious days to buy a home. Book at {{2}} this Akshaya Tritiya and receive {{3}}.

Plan your site visit before the big day.
Book site visitGet offer details

54Navratri booking offer

Marketing
Template name
navratri_booking_offer
Sample values
{{1}} Neha, {{2}} Aarohi Heights, {{3}} no stamp duty charges
Hi {{1}}, celebrate Navratri with a new beginning. Book your home at {{2}} during the nine days of Navratri and get {{3}}.

Terms apply. Your advisor can share the details.
Get offer detailsBook site visit

55Dhanteras booking message

Marketing
Template name
dhanteras_booking_offer
Sample values
{{1}} Rahul, {{2}} Aarohi Heights, {{3}} ₹51,000
Hi {{1}}, Dhanteras is the day for a lasting investment. Book your home at {{2}} on Dhanteras with a token of just {{3}}.

Your advisor can reserve a unit for you today.
Reserve a unitTalk to advisor

56Diwali real estate greeting and offer

Marketing
Template name
diwali_home_offer
Sample values
{{1}} Rahul, {{2}} Aarohi Heights, {{3}} a free modular kitchen
Hi {{1}}, wishing you and your family a very happy Diwali! 🪔 Light up your next Diwali in your own home at {{2}}, with {{3}} on bookings this festive season.

Visit us this week to see the homes.
Book site visitGet offer details

57Gudi Padwa property booking offer

Marketing
Template name
gudi_padwa_booking_offer
Sample values
{{1}} Sanjay, {{2}} Aarohi Heights, {{3}} complimentary car parking
Hi {{1}}, happy Gudi Padwa! Start the new year in your new home. Book at {{2}} this Gudi Padwa and get {{3}}.

The offer is valid on bookings made during the festival week.
Get offer detailsBook site visit

Real estate WhatsApp messages in Hindi

Meta approves templates in Hindi. Submit each one with Hindi as the template language.

58Property enquiry reply in Hindi

Service message
नमस्ते [नाम], [प्रोजेक्ट का नाम] में रुचि दिखाने के लिए धन्यवाद। 🏡

हम यहीं WhatsApp पर ब्रोशर, फ्लोर प्लान और कीमतें भेज सकते हैं। आप कौन सा घर देख रहे हैं?
2 BHK3 BHK4 BHK

59Site visit invitation in Hindi

Marketing
Template name
site_visit_invite_hi
Sample values
{{1}} प्रिया, {{2}} आरोही हाइट्स
नमस्ते {{1}}, {{2}} का सैंपल फ्लैट अब देखने के लिए तैयार है। इस शनिवार या रविवार साइट विज़िट बुक करें, हमारी टीम आपका इंतज़ार करेगी।

अपने परिवार के साथ ज़रूर आइए।
साइट विज़िट बुक करें

60Site visit reminder in Hindi

Utility
Template name
site_visit_reminder_hi
Sample values
{{1}} प्रिया, {{2}} आरोही हाइट्स, {{3}} सुबह 11
नमस्ते {{1}}, आपकी {{2}} की साइट विज़िट कल {{3}} बजे है।

कृपया बताएँ कि आप आ रहे हैं, या अगर प्लान बदल गया है तो नया समय चुनें।
हाँ, हम आएँगेसमय बदलें

61Payment reminder in Hindi

Utility
Template name
payment_due_reminder_hi
Sample values
{{1}} प्रिया, {{2}} B-1204, {{3}} ₹6,50,000, {{4}} 5 दिसंबर
नमस्ते {{1}}, आपकी यूनिट {{2}} की अगली किश्त {{3}} की देय तिथि {{4}} है।

अगर आप भुगतान कर चुके हैं, तो कृपया इस संदेश को अनदेखा करें।
CRM टीम से बात करें

Why real estate WhatsApp templates get rejected, and how to fix them

Most rejections come from a handful of avoidable mistakes.

  • A variable at the start or end. Meta rejects templates whose body begins or ends with a variable. Start with a word such as "Hi" and end with a full sentence.
  • Too many variables, too little text. A template like "{{1}}, {{2}} at {{3}} for {{4}}" gives Meta no idea what you'll send. Keep variables to three or four and surround them with real words.
  • Vague sample values. Give realistic samples, such as "Priya" and "Aarohi Heights", not "test" or "abc".
  • Offers inside a utility template. A payment reminder that adds "book a second home at 10% off" will be treated as marketing. Keep utility templates purely about the buyer's booking, payment or visit.
  • Pushy or misleading claims. Avoid phrases like "guaranteed returns", "prices doubling" or "last chance ever". They risk rejection, buyer blocks and trouble with RERA's rules on false advertising.
  • Missing RERA details on launches. RERA requires a registered project's advertising to show its registration number and the state authority's website. Put both in launch and offer templates, as in templates 24, 25 and 50.
  • Buttons that don't match the text. If the message says "tap below", include a button. Keep each button label within 25 characters.

Protect your quality rating. Meta tracks how buyers react to your messages. Blocks and spam reports lower your rating and can reduce how many people you can message. Send marketing templates only to opted-in contacts, add a footer such as "Reply STOP to unsubscribe", and don't send every template to your whole list.

Send these templates automatically

Copying templates is the first step. Sending the right one at the right moment is where the time goes.

Digital Toolbox (DTB) sends these messages for you. It replies to enquiries with messages like 1 to 9 through a chatbot, books site visits with a WhatsApp Flow, sends confirmations and follow-ups through automations, and runs launch and festival campaigns to the right segment. You submit templates to Meta from inside DTB, and sync approved ones back in one click. DTB Pro costs ₹1,499 a month, with zero markup on Meta's message charges.

Frequently asked questions

How do I write a real estate WhatsApp template that gets approved?

Choose the right category, start and end the body with words rather than a variable, keep to three or four variables with realistic sample values, and avoid pushy or misleading claims. Keep offers out of utility templates, and include the RERA registration number in launch and offer messages.

Are site visit reminders marketing or utility templates?

A site visit reminder is a utility template when it confirms or reminds a buyer about a visit they booked, with no offer included. In India, utility messages cost ₹0.115 each before GST. An invitation to visit, sent to someone who hasn't booked, is a marketing template at ₹0.8631.

Can I send property brochures on WhatsApp without approval?

Yes, if the buyer messaged you in the last 24 hours. Inside that window you can send brochures, floor plans and videos as normal messages with no template approval. Outside the window, you need an approved template, usually a marketing template with the brochure attached.

How many real estate WhatsApp messages can I send at once?

It depends on your messaging limit, which Meta sets for your business. New accounts can message 250 unique people in 24 hours. Completing Meta Business Verification raises this to 2,000, and it grows to 10,000, 100,000 and unlimited as you send good-quality messages. Replies to buyers who messaged you don't count.

Do I need opt-in to send property offers on WhatsApp?

Yes. Meta requires opt-in before a business sends marketing messages such as offers, launches and festival campaigns. Collect it through lead forms that mention WhatsApp, a checkbox on your website, or buyers who messaged you first. Sending offers to purchased lists leads to blocks and a lower quality rating.

What's the difference between a WhatsApp template and a normal message?

A normal message is a reply inside the 24-hour window after a buyer messages you, and it needs no approval. A template is a pre-approved message you send to start a conversation, for example a launch announcement or payment reminder. Templates are charged by category: marketing, utility or authentication.